10.10 Sale 2023
Image credit: Alexandra Koch via Pixabay

10.10 Sale Singapore 2023

Don’t miss out the double10 sales going on this October + Cardable exclusive discounts & more!

Editor’s Note: All content and information in this article are accurate as of published time.

Not simply just a nice set of numbers or an auspicious date, but the 10.10 Sale, also known as the Double 10 sale or Perfect 10 sale in Singapore is an annual event that seasoned shoppers look forward to. Although it might not be as ‘hot’ as the 11/11 Singles Day that falls on 11 November or the Black Friday Sale, the 10.10 sale still has got some pretty exciting deals to look forward to! 

While we are gearing up for upcoming year-end festivities and more, here are some of the best sales you can expect this October. Be in the know on these perfect deals on Travel, Fashion, Beauty, Books to Shopping and more! Scroll on down, there’s something for everyone! 

πŸ’• Psst! Also keep an eye out for some exclusives that we’ve included specially for you! 

Take your pick, select your preferred brands to check out their 10/10 Sale 2023:

1. Shopee 10.10 Brands Festival 2023

Shopee 10.10 Brands Festival
Credit: Shopee


The annual Shopee 10.10 Brands Festival is back again – bigger than ever, better than before! Before you get started, be sure to collect the Early Bird 10/10 Shopee Vouchers here! One of the best vouchers to collect would be the 10% cashback voucher with a min. spend of S$50 with a cap of 5,500 coins. Every 100 Shopee Coins earned is equivalent to S$1 so if you maximise this voucher, that’s as good as getting up to S$55 off your next purchase*! 

Here’s what to keep an eye out for: 

😱 11PM VOUCHER DROP | 9 OCT, 11pm to 12am

  • 10% off brand vouchers: Get vouchers from official stores like Walch, Sasa, Emicakes, Skagen and more here
  • Stack vouchers for more savings: Stack Free Shipping + Shopee vouchers + Brand Vouchers. Learn how to stack vouchers here
  • 10.10 Bank Payment Promotions: Enjoy up to S$20 off with your UOB, Citi, Maybank, OCBC, DCS, CIMB & more! Claim your voucher here

😱 72HR Brands Flash Sale: Up to 90% off authentic brand deals

  • Claim your Shopee Mall vouchers: S$5 off S$40 / S$35 off S$350 here.


More 10.10 Shopee Deals here!

*T&Cs apply

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2. LAZADA 10.10 10-tastic Sale 2023

Lazada 10.10
Credit: Lazada


Countdown to the Lazada 10.10 10-tastic Sale 2022 with lots of vouchers! Stack your Lazada voucher with free shipping vouchers, bank voucher AND store voucher for extra savings. You can also stack it with the bonus “extra S$6 off every S$80” voucher!

🀩 Vouchers are released at 9am, 12pm & 6pm daily. Collect them now for use from 10 – 12 October 2022! Get yours here now! 🎫

Here’s what to keep an eye out for: 

πŸ’Ž Lazada 10.10 Exclusives 

  • Lazada brings us 10.10 Exclusives from some of our favourite brands: 
    • The Planet Traveller: Storewide 20% off travel essentials + S$5 off min. spend of S$80 
    • Starbucks: Keep an eye out for the Starbucks 10.10 Exclusive Merchandise!
    • Starbucks@Home: Starbucks festive drinks like Toffee Nut Latte premix and coffee pods are back! Redeem a festive mug with purchase of min. S$45 worth of Starbucks@Home Products. 
    • Nespresso: S$10 off min. spend of S$320 + mystery prices for additional discounts! 
    • LEGO: Up to 35% off + S$40 vouchers 
    • Mothercare: Up to 70% off + vouchers up to S$30 off & more!
    • Dyson: S$30 off S$399 & more
    • HP: Up to 35% off storewide + free shipping + S$20 voucher
    • MUJI: Up to S$23 off  + more special prices to be revealed!

LAZADA 10.10 Credit Card Promotions 2023

πŸ’³  Lazada 10.10 Bank Voucher: S$5 off with min. spend of S$100 | with UOB, HSBC, Maybank, DSC, Mastercard & more

  • Collect now for use from 10-12 October 2023, or while redemption last 
  • T&Cs apply

Claim bank vouchers here

More 10.10 Lazada Deals here!

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3. Redmart Birthday Sale

Credit: RedMart


Celebrate Redmart’s 12th birthday with a big sale this October! As a RedMart customer, you’ll get to enjoy free delivery for a min. order of S$60 (excludes slot fee). 

πŸ’ͺ Redmart Birthday Sale 2023: Enjoy up to 30% off 3-day specials!

  • Valid from 9 to 11 October 2023 or while stocks last!
  • Valid exclusively online here
  • T&Cs apply

Shop now!


LAZADA REDMART 10.10 Credit Card Promotions 2023 

πŸ’³  Redmart Birthday Sale 2023: S$5 off min. purchase of S$100 | with Maybank, DBS/POSB, Citibank Cards

  • Valid till 10 October 2023
  • Vouchers will be refreshed for collection daily at 9am, 12pm and 6pm from now till 10 October 2023
  • T&Cs apply

Get REDMART bank vouchers here!

More 10.10 REDMART Deals here!

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4. ZALORA 10.10 Sale 2023

Credit: Zalora SG


If there’s something you’ve been eyeing at Zalora, here’s when you can get some huge savings in the Zalora 10.10 Sale 2023. With an extra 45% almost everything and more, it’s the perfect time to cart out your wishlist. From sportswear to dresses, accessories, footwear and beauty buys, be spoilt for choices with the many promo codes and more. Zalora also offers FREE delivery with a min. purchase of S$60! 

πŸ₯³ Zalora 10.10 Sale: Extra 45% off wardrobe essentials with a min. spend of S$79

  • Promo Code: 10TEN45
  • Valid till 11 October 2023, or while redemptions last
  • Selected items only
  • T&Cs apply


🀩 Zalora 10.10 Beauty Sale: Extra 20% off Beauty Buys

  • Valid till 11 October 2023, or while redemption last
  • Brands include Coco & Eve, Laneige and more 
  • Selected items only, no min. spend required
  • T&Cs apply

Get Promo Code here


Zalora 10.10 Credit Card Promotions 2023: 
πŸ’³ Get the latest Zalora Credit Card Promotions here

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5. Trip.com 2023 October Sale

10.10 Perfect 10 Sale
Credit: Trip.com


It’s time to explore the world again and go on new adventures! Rediscover Asia with Trip.com and enjoy special deals on your bookings to Malaysia, Thailand, Indonesia & more. 

TRIP.COM 10.10 Sale: S$100 off promo code drop / Flight+hotel bundle deals to Thailand

  • Valid from 8-10 October 2023 only
  • T&Cs apply

Activate Trip.com Sale here!


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6. Sephora 10.10 Sale 2023

Credit: Sephora


With all the frequent mask-wearing, a good skincare routine proves to be even more important than before. If you need to get more of your favourite skincare or beauty products, or have been wanting to try out a new brand, here’s the best time to in the Sephora 10.10 Sale! Some Sephora Beauty Sets also make great year-end festive gifts for your friends and colleagues.

With selected items at up to 50% off, free gifts and more, be quick to get your cart filled up with the items you want! 

πŸ‘‰πŸΌ  So if you are not a Sephora Beauty Pass Member yet, wait no more! It is FREE to join and comes with many benefits, including free gifts, extra samples, huge discounts, free shipping with min. spend of S$50 and more. >> Join as a Sephora Beauty Pass Member here

✨ Sephora 10.10 Sale: Up to 50% off 

  • Valid till 12 October 2023, or while stocks last
  • T&Cs apply

Shop Sephora 10.10 SALE now!

✨ Sephora Brand Spotlight: Receive 3-pc gift with min. spend $100 on Benefit | for Beauty Pass Members

  • Beauty Pass Exclusive: Receive The Porefessional Good Cleanup Pore Purifying Foaming Cleanser (19ml) and The POREfessional Super Setter Makeup Setting Spray (15ml) deluxe samples with min. spend $60 on Benefit online, in-app and in-stores only
  • Valid till 31 October 2023, or while stocks last
  • T&Cs apply

Shop Sephora x Benefit now!

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7. Amazon 10.10 Prime Day Sale 

Amazon Prime Big Deal Day is October 10-11, included with your Prime Membership


Simplify your life with Amazon.sg by getting everything you need, including groceries and household essentials on one single platform and get them delivered to you. An Amazon Prime account makes it handy to shop from international Amazon platforms and you’ll get to enjoy free international 

πŸ‘‰πŸΌNot an Amazon Prime Now member yet? Don’t miss out, sign up for a 30-day free trial here now! After your free trial, Amazon Prime is just S$2.99/month and you can choose to cancel anytime. Sign up here.


Amazon 10.10 Sale: S$15 off min. spend of S$150 | with Citibank Credit Card

  • Promo Code: CITIMCPBDD23
  • Valid till 12 October 2023
  • More details here. T&Cs apply

Amazon 10.10 Sale: Get S$12 with a min. spend of S$120 | with DBS/POSB Cards

  • Promo Code: DBSPBDD23
  • Valid till 12 October 2023
  • More details here. T&Cs apply

Get started here!  

Amazon 10.10 Sale: Get S$12 with S$120 spend | with UOB Cards

  • Valid from 10-12 October 2023
  • More details here. T&Cs apply

Get started here!  


Amazon 10.10 Credit Card Promotions 2023: 
πŸ’³ Get the latest Amazon Credit Card Promotions here

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8. CHOPE 10.10 Buffet-licious Sale 2023

Credit: Chope


All that shopping certainly makes one hungry! Get your favourite F&B and dining deals at a great deal with Chope’s 10.10 Sale! Enjoy special 1-for-1 deals, up to 41 off buffets and an EXTRA S$10 OFF storewide!

CHOPE Deals: 1-for-1s & up to 41% off buffets

  • Limited time only 
  • T&Cs apply

Get deal here!  

CHOPE Deals: Extra 10% off storewide with a min. spend of S$100 | with DBS PayLah!

  • Promo code: 1010SPECIAL
  • Limited redemptions available. Valid for one-time use only.
  • Payment must be made with DBS PayLah! to enjoy discount.
  • T&Cs apply

Order here!  

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>> Check out MORE 10.10 Sales at Cardable here!

How did the 10.10 Sale came about? 

It started with the roaring sales that came about with the 11.11 Single’s Day sale a few years ago. Now, many online retailers such as Lazada and Qoo10 are jumping on the bandwagon and generously giving huge discounts whenever there is a double date with the date of the month coinciding with the month itself, such as 9.9 (9 September), 10.10 (10 October), 11/11 (11 November) and even 12/12 (12 December). While such good dates are usually reserved for weddings in the past, they have now became exciting sale dates! Good for us (though not so much on our wallets and on the environment so do shop wisely)!

Shopping Hacks for the Perfect 10 Sale 

As the 10.10 Perfect 10 Sale is a prelude to the more exciting sales to come in the later part of the year, it’s a good time if you need to get some of your daily essentials to tide yourself till then. 

Keep an eye out for shopping platforms such as Lazada or Qoo10 where there are plenty of coupons that you can collect in the lead up to the sale date. One good tip is to make use of wishlists and even online shopping carts to help shortlist the items you need so that you can cart out when the 10.10 sale day arrives! Be sure to do a check that you’ve applied the promo codes and coupons before you cart out. 

If you are have your heart set on some stuff on Qoo10, they had a Grand Qoo10 Sale last year during the 10.10 Sale. Here are 3 of our favourite tips on how you can get ready for this sale: 

Tip 1 – Qoo10 Time Sale and Daily Deals
Start keeping a lookout for Qoo10 Time Sale & Daily Deals. These are launched during the day or week with items on huge discounts. While Time Sale & Daily Deals Items are not eligible for any stacking of coupons, you can still use Qpoints and Qmoney to offset your purchases. There is a chance of special Time Sale happening during the 10.10 Sale!

Tip 2 – Qoo10 Cart and Event Coupons 
At Qoo10, there are usually special coupons known as Cart Coupons and Event Coupons that you can get. If you are a Qoo10 member, depending on your membership tier, you could draw up to 4 coupons per month that would expire within 2 weeks or so. However, a better coupon (with a larger discount) will be via special event coupons that you can find on the Qoo10 site. Be patient when it comes to these event coupons as they generally rotate every 3 days or so.

Tip 3 – Qoo10 Roulette Q 
This is the most effortless way of collecting Qoo10 coupons and QPoints. Simply check-in daily on the Qoo10 app, with each check-in giving you one chance to spin the roulette wheel for great prizes. On every 6th day of the check-in, you’ll get a bonus that comes in the form of additional Qpoints so here’s a good time to start now on collecting QPoints for the 10.10 sale!

Where to find the Best Online Shopping Deals in Singapore 

We know that when it comes to shopping online, there can be alot of clutter and when it comes to sales that fall only during a special day or flash deals, time is of the essence. We are regular online shoppers who love a good sale too and are always on the look-out for ways to save. So where does a regular online shopping get the best out of such sale seasons?

Here at Cardable, we’ll do all the Chop, chop, currypok for you so that you can get right to the gist of the best sales out there. Look out for our recommendations of the best sales out there that you can get yourself some great savings throughout the year. 

When it comes to big brands and online retailers coming up with new and more frequent opportunities for sales, just like the 10.10 Sale, stay up to date with Cardable! 

Hungry for more great online shopping deals or credit card promotions? Cardable’s got it all covered for you! Check them out here!


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