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11.11 Singles’ Day Sale: The Ultimate Guide 2018

Get Ready for the best of the Singles’ Day Sale in Singapore!

11.11 Single's Day Sale
Credit: Iryna Ogarkova via Unsplash


Editor’s Note: We hope you’ve had a great time shopping the 11.11 Single’s Day Sale with these lovely discounts we’ve handpicked for you. Next up is the Black Friday Cyber Monday Sale happening on 23 November 2018. Check it out here

Behold, let us receive the arrival of Asia’s craziest shopping holiday – 11 November 2018 – 11.11 Single’s Day Sale!

Regardless of whether you’re single though, there’s no harm snagging up the best shopping deals. Any day makes a good shopping day, but 11.11 Single’s Day Sale is a mega Singapore online sale that you definitely don’t want to miss in 2018. 

Keep your eyes peeled here as we reveal the best travel and shopping deals from some of Singapore’s most popular platforms like Klook, Zalora, Shopee, Qoo10 and more!


Here is an easy reference for the start dates of the 11.11 sale here in Singapore:

Merchant Sale Start DateSale End Date
Trip.com11 Nov11 Nov
Expedia5  Nov12 Nov
Klook11 Nov11 Nov
Kkday29 Oct 18 Nov
Zalora11 Nov11 Nov
Dyson11 Nov11 Nov
Shopee29 Oct 11 Nov
Qoo109 Nov11 Nov
Lazada11 Nov11 Nov
AliExpress10 Nov11 Nov
Sephora8 Nov11 Nov
Clarins7 Nov12 Nov

P/S: We absolutely love #11 and #13 so be patient as you go down the list and check out the best offers that we’ve saved for you!


Can’t wait to start shopping? Start now here


The world is on sale right here at Expedia! Whether you are looking for accommodation for your upcoming trip or ‘things to do’ deals, this 11.11, Expedia brings you savings up to extra 15% or S$20 off!

Credit: Expedia

Promotion: Extra 15% off selected hotels

  • Booking Period: 5 – 12 November 2018
  • Travel Period: 5 November 2018 – 28 February 2019
  • T&Cs apply. Read more at link below. 

Promotion: Extra S$20 off for local activities!

  • Booking Period: 5 – 12 November 2018
  • Travel Period: 5 November 2018 – 28 February 2019
  • T&Cs apply. Read more at link below. 



Hands up if you are heading off for a holiday soon! Lucky you! Klook is here to help make your travel easier and fuss-free. Whether you are buying railway passes, parks/attraction tickets or even special experiences such as a Tokyo Kimono Experience or a Bavarian Beer Experience in Munich… and so much more, skip the queue and save more with Klook in their biggest year-end sale!

Klook Year End Sale
Credit: Klook

Promotion: S$11 Off Klook activities with min spend of S$110

  • Use promo code “ELEVEN11”
  • T&Cs apply. Read more at link below. 


Promotion: Special 11.11 HK deals with up to 10% off

  • Limited time only
  • T&Cs apply. Read more at link below. 


Promotion: Up to S$70 off your Klook bookings

  • Limited time only
  • T&Cs apply. Read more at link below. 



Similar to Klook, Kkday specialises in bringing you the best local experiences on your holiday, and there’s even something for you if you are staying put in Singapore! This year, Kkday joins in the 11.11 madness with 50% off selected holiday experiences, day tour packages, parks admission tickets in Taiwan, Philippines, Japan, Korea, Vietnam, Thailand, Hong Kong, Australia and Europe. 

KKDAY 11.11 sale
Credit: kkday

Promotion: 50% off selected bookings featured here

  • Valid till 18 November 2018
  • Travel Period till 31 December 2018
  • 50% off only valid on products listed on promo page
  • T&Cs apply. Read more at link below 



First things first… if you’ve not gotten your year-end vacation sorted, your first stop this 11.11 would be at Book yourself a short, quick getaway or that dream holiday you deserve. Stop, breathe and recharge for the new year with’s amazing deals! Even if you can’t get away this quarter, how about a staycation instead? 😉 Hong Kong 11.11

Promotion: HONG KONG | S$50 off Cathay Pacific Airways airfare to Hong Kong with minimum spending of S$400 (selected flights) + up to 8% off hotel bookings | With DBS Cards

  • Limited to first 200 customers who books their air tickets (SIN-HKG-SIN) with minimum spend of S$400 per transaction. Valid from 1 to 30 November 2018. 
  • Travel period: till 30 June 2019
  • T&Cs apply. Read more at link below 


Promotion: Save up to 50% with the 11.11 Malaysia Hotel Sale

  • One Day only
  • T&Cs apply. Read more at link below 


Promotion: KOREA | FREE tickets to the K-POP event of the year, 2018 Melon Music Awards with selected Korea hotel bookings (Check-in by 30 November 2018)

  • Bookings must be placed during the month of November and have a check-in date no later than 30 November 2018
  • A maximum of 250 free tickets will be given out at the booth on a first come, first served basis. A maximum of two concert tickets can be redeemed per ticket voucher
  • T&Cs apply. Read more at link below 



Promotion: Up to 35% off hotels in Hong Kong and Macau (app only) + additional 10% discount

  • Limited to the first 500 customers on a first come, first served basis. Valid till 30 November 2018
  • T&Cs apply. Read more at link below 


Promotion: Up to 80% off hotels in Thailand (app only)

  • Limited to a first come, first served basis. Valid till 30 November 2018
  • T&Cs apply. Read more at link below 


Promotion: Up to 37% off hotels in Kyushu, Japan (app only) 

  • Limited to the first 500 customers on a first come, first served basis. Valid till 30 November 2018
  • T&Cs apply. Read more at link below 



Whew, after getting your vacation settled, here’s time for some shopping! Based on the past sale events during the year, Zalora looks set to bring us some awesome deals this 11.11 sale at 60% off everything – just in time for some gorgeous party dresses, a chic winter jacket or a brand new bikini for wherever you are headed for your vacation. Don’t forget to grab a pair of iconic eyewear silhouette in the limited-time-only Ray-Ban sale! Don’t say bojio! 😁

Zalora 11.11
Credit: Zalora

Promotion: Up to 60% off Zalora Men’s Exclusive 11.11 Deals and more!

  • Limited time only
  • No minimum spend, selected items only


Promotion: Up to 60% off Zalora Women’s Exclusive 11.11 Deals and more!

  • Limited time only
  • No minimum spend, selected items only


Promotion: Up to 30% off Men’s High Street Labels
  • Limited time only
  • Brands include SuperDry, Casio, Crumpler, Abercrombie & Fitch and more! 
  • No minimum spend, selected items only


Promotion: Up to 60% off Women’s High Street Labels

  • Limited time only
  • Brands include MANGO, GAP, Dorothy Perkins and more
  • No minimum spend, selected items only


Promotion: Extra 30% off selected Ray-Bans

  • Promo Code: HISTREET30
  • Limited time only 
  • No minimum spend



If you’ve missed the recent Dyson sale at Toa Payoh Safra, check out Dyson’s 11.11 offers here. The Dyson Cyclone V10 Fluffy and Handheld Tool Kit is going at a special price as an online exclusive and you’ll get to receive a free gift too! Do check back for more offers on 11 November 2018! 

Dyson 11.11 Sale
Credit: Dyson Singapore

Promotion: 11.11 Only Offers & Online Exclusives

  • Valid till 11 November 2018
  • T&Cs apply


Psst: Looking for more Dyson offers? We’ve discovered that Dyson’s Lazada Official Store is having a up-to-40% off sale this 11.11! 

Dyson Lazada 11.11
Credit: Lazada

Promotion: Up to 40% off Dyson’s Official Store on Lazada

  • Valid on 11 November 2018
  • T&Cs apply



Shake your way into 11.11 with Shopee Shake – You can get to win over S$100,00 worth of Shopee Coins! Collect Shopee coins to shop affordable deals and interesting items for everyone in the family, especially for babies and children. Countdown to 11 November 2018 with Shopee with their non-stop daily 11.11 deals up to 90% off! What’s more, get up to 90% off this Single’s Day as well as get to win in their daily giveaways! 

If you’re new to Shopee, get started here!

Shopee 11.11 giveaway
Credit: Shopee

Promotion: 11.11 Big Sale – Up to 90% off 

  • Valid till 11 November 2018
  • T&Cs apply


Promotion: 11.11 Big Sale – Brand vouchers up for grabs!

  • Valid till 11 November 2018
  • T&Cs apply


8. QOO10

Shop double, save double in Qoo10’s 11.11 Double Wonder Sale this year – Perfect for stocking up on baby and household essentials, Christmas and Party stuff with the double deals! Keep an eye out for the flash deals, Qoo10 usually offers generous discounts that are usually gone in a flash so be quick! 

Qoo10 11.11
Credit: Qoo10

Promotion: Up to 90% off Qoo10 Grand Deals, 1+1 flash sale and more!

  • Valid till 11 November 2018
  • T&Cs apply


Qoo10 11.11 Coupons
Credit: Qoo10

Promotion: Grab your S$11, S$50 & S$110 Cart Coupons! 

  • Valid till 11 November 2018
  • T&Cs apply



Of course, no sale is complete without checking out what Lazada has in store! Check out Lazada’s 11.11 Shopping Festival this November that comes with a Wonderland map filled with exclusive deals from brands such as L’Oreal, Laneige, Huawei, Philips, Converse, Fitbit, Johnson & Johnson, Crumpler, BOSE, Kinohimtsu, Pampers, Acer, Drypers, JBL, Triumph, Logitech, Nestle, HP, LEGO, Self-Fix, Ray-Ban, RAZER, YALE, Reebonz, Stabilo, Etude House, AIBI, Baby Kingdom, Bosch and more (See Wonderland map here!)

Lazada 11.11
Credit: Lazada

Promotion: Up to 90% off and more! 

  • One day only on 11 November 2018
  • T&Cs apply


11.11 Surprise Boxes
Credit: Lazada

Promotion: Surprise Boxes from S$29 (filled with products worth S$100 and up!)

  • One day only on 11 November 2018
  • T&Cs apply


Lazada Microsoft
Credit: Lazada

Promotion: Save up to S$700 on Microsoft Surface and Xbox

  • One day only on 11 November 2018
  • T&Cs apply



If you struggle with Taobao, AliExpress is a good alternative. The English equivalent of Taobao, shopping on AliExpress is pretty easy and most sellers provide free China Post Mail as one of their shipping options. With 11.11 being a shopping festival originating from China, there’s no better place to shop than AliExpress. 

Note: Do remember check your currency and shipping options before you check out!

AliExpress 11.11
Credit: AliExpress

Promotion: Up to 70% off over 70,000 stores + grab AliExpress coupons

  • Valid from 10 to 11 November 2018
  • T&Cs apply




With the festivities coming right up, Sephora has put together a great holiday collection and gift sets. Whether you are looking for stylish gift ideas or adding your favourite brands to your makeup collection, Sephora’s worth a stop at this Single’s Day. 

Sephora Single's Day
Credit: Sephora

Promotion: Receive up to 11 FREE Samples on 

  • Choose 5 basic samples at checkout
  • Offer valid online at and at Sephora Singapore mobile app
  • Valid from 8 to 11 November 2018, while stocks last
  • With a minimum spend of S$120, use the code SG1111 to redeem 6 deluxe samples


Promotion: Get S$10 e-voucher + 11 samples with minimum S$150 spend | With Citibank Cards

  • Promo Code: SG1111
  • A Citi Cardmember who charges a minimum of S$150 to his/her Singapore-issued Citi Credit Card for purchases at or Sephora mobile app will receive a SGD10 e-voucher via email from Sephora by 23rd November 2018
  • Valid from 8 to 11 November 2018, while stocks last
  • With a minimum spend of S$120, use the code SG1111 to redeem 6 deluxe samples


At the same time, do check out the Sephora Collection for a touch of magical, whimsy yet useful stuff, like the limited edition Enchanting Star Lip Gloss or the Once Upon a Castle Advent Calendar Set that make perfect Christmas gifts!

Sephora free gift
Credit: Sephora

Promotion: Receive a luxe makeup organiser with minimum S$50 spend on Sephora Collection  

  • Only available online at and Sephora Singapore Mobile App
  • Valid till 30 November 2018, while stocks last
  • Gift will be automatically added to cart


Promotion: 10% off your first Sephora online purchase

  • Promo Code: ONLINE10
  • Limited time only
  • T&Cs apply



Be kind to your skin in the coming New Year with Clarins, a leading luxury beauty brand with over 60 years of skincare, body and spa expertise. Clarins’ plant-based beauty products for face, body and men are really popular so here’s a good time to find out why, or stock up some! Check out Clarin’s online exclusives in their 11.11 sale! 

Special tip for Mums-to-be: Clarins’ tonic body treatment oil are a must-have to maintain skin tone, elasticity, relieve fatigue and fluid retention so be sure to get some for yourself during this special time! 

Clarins 11.11 Holiday gift sets
Credit: Clarins

Promotion: Clarins 11.11 Online Exclusive: Purchase S$180 and receive 11 Beauty Treats worth up to S$255

  • Valid from 7 to 12 November 2018 only at 


Promotion: 10% off your first online order

  • Promo Code: WELCOME10
  • Enjoy 10% off with minimum $100 nett spend
  • Valid from 7 to 12 November 2018 only at 


13. CHOPE 

Whew, after all that intensive shopping, it’s time to tuck into a scrumptious meal! Treat yourself to a satisfying buffet with Chope’s exclusive 1-for-1 deals and up to 59% off buffets, available at popular restaurants like TungLok, Melt Cafe (Mandarin Oriental), Oscar’s (Conrad) and many more!

It’s the most wonderful time of the year for a relaxing meal with your friends and family so please book early to avoid disappointment!

Credit: Chope

Promotion: 1-for-1s, up to 59% off top buffets, all-you-can-eat Wagyu, Seafood, Champagne Brunch & more

  • Limited time only
  • T&Cs apply


Promotion: Extra S$10 off your restaurant booking | With VISA Cards

  • Promo Code: VISA10
  • Limited to new CHOPE Customers with a minimum spend of S$50
  • First 800 redemptions only, till 31 December 2018
  • T&Cs apply (Scroll to bottom of page at link below)



Mamas and Papas! This sale is for you – especially if you love to #supportlocal, just like we do! Founded by Singaporean couple Robyn Liang and Dylan Ong, Le Petit Society is a thoughtful curation of quality, comfy Le Petit Society clothes (even for mummies and daddies!), well-loved toy brands and baby essentials.

Many mamas swear by Le Petit Society’s clothing that are well-designed and super comfortable for their babies and kids! So, this Single’s Day, it’s time to get some great stocking-stuffers for the little ones, for the mummies you know, for mums-to-be or maybe even for yourself – and at 20% off!

Psst: We hear that when your shopping cart exceeds S$180 SGD, you’ll get to receive a S$20 Le Petit Society shopping voucher for your next purchase!

Le Petit Society Single's Day

Credit: Le Petit Society

Promotion: 20% off storewide

  • Valid from 8 to 11 November 2018
  • Note that bundle sets and gift sets are not included in this sale. These brands are also excluded from the sale: Avanchy, Magna-Tiles, Automoblox, Tegu, Moover, Mustela, Tash, Petit Collage, V-Cube, Annie+Alex, Flip for Joy, Monster Bookery & Jellycat.




Looking for even more 11.11 Single’s Day shopping deals? Aha! We’ve already got them covered for you over here at Cardable! Happy Shopping! <3

Reasons to be Excited about 11.11 Single’s Day 2018

🏃🏻‍♀️ No Need to Break a Sweat

Can you phantom the thought of sitting home and waiting for your delivery? I love unboxing my parcels so much because I often forget what I buy and it becomes a surprise to me – like opening a present from Santa Claus. With all the prices slashed, it will be difficult for you to resist adding items to your cart on 11.11 sale any way! If you are planning to secure big and heavy items like home appliances and household goods, delivery is certainly value-for-money. Without the need to lug it home from IKEA or FairPrice anymore, doorstep delivery is definitely the best thing that happened. Think about all the time and energy that can be better spent catching up on Netflix.

👍🏻 Get Only The Best Deals

This is something that every kiasu Singaporean should do. If you don’t, you’re missing out big time! Shopping online definitely gives you better steals since you can compare prices all over the internet. Especially for gadgets and home appliances, you can find them easily on Lazada and Qoo10, or even AliExpress for even cheaper prices. Compare prices and product specifications to get more bang for your buck. On top of 11.11 promotions, there are also plenty of credit card deals and coupon codes you can use for participating online stores including Zalora, Sephora and ezbuy that can be found on our site. Best way to save money!

🙅🏻 No Hard-Selling

Do you recall purchasing the S$150 coffee machine with 99 different functions that you don’t remember? If so, you must be a victim of persuasive salespeople. Cognitive dissonance is surely a real thing and it’s no fun. That’s why I prefer to home at the comfort of my home – no judgmental eyes, no hard-selling sales people hovering around me. Just me and my cart filled with 101 items in preparation for 11.11 Single’s Day.

📝 Make Informed Choices

Reviews by other users can be found on major brands including Sephora, Lazada and Qoo10 that allows you to make informed choices. Some shopping sites even have photos that can be posted on the reviews that can help you visualise the product easily. Honest reviews from past users can also help you to decide whether or not the product suits you or is to your liking. You can also judge the seller’s credibility by reading reviews. This can help you determine whether or not your transaction will likely be a pleasant one. Avoid bad sellers and inferior products at all cost!

🕵🏽 Hide No More

We know that some things are better done in privacy. If you have something you want to purchase in-stores discreetly, chances are that nosy onlookers will be judging your choice of lingerie while the male cashier might look a little fidgety. Get out of those awkward situations, now! *cringe*

Even if you don’t shy away from judgmental onlookers, online shopping also allows you to place an order for gifts without the risk of the gift-receiver finding out. Many online retailers also offer delivery to someone else’s address upon request. What better way to surprise someone than a gift to their doorstep?

Gearing Up for 11.11 Sale

Now that we have listed so many reasons to shopping on 11.11, here are some tips on how to prepare for, gear up and secure the best deals for 11.11 Single’s Day sale. IT’S WAR TIME.

🥇 Early Bird Gets The Worm

It’s time to put on your kiasu. Start browsing the online retail websites and add the items to your cart! Compare prices, product specifications, product reviews and seller feedback to ensure that you know what you are getting. Add all the temptations that you have been eyeing into the cart, especially that latest PlayStation console and the gaming chair for your optimal gaming performance.

👩🏽‍💻 Eye The Big Ticket Items

Just so you know, the 11.11 sale only happens once a year. Prices are slashed, and it’s even better than the Black Friday sales! Avoid spending your money on big ticket items before 11.11, as prices are guaranteed to be massively discounted on Single’s Day. Instead, save up and wait till 11.11 to get the expensive items on a huge discount.

⌛️ Keep Your Eyes Peeled

We update our website for the ongoing credit card promotions and promo codes that you can use in online retail sites. Be sure to maximise your savings by checking our site frequently for more discounts before checking out as you might be able to find a good deal!

Stay tuned! More promotions to come for Single’s Day 11.11 2018! 

About Singles’ Day 11.11 Sale 

Ever wondered why the 11.11 sale is also known as Single’s Day? Apparently, it was founded by China’s university students in 1993 who wanted to prove a point about the social pressures to be in a relationship. 11 November was then chosen as the Single’s Day (or anti-Valentines’ Day) as the digit 1 was used to symbolise a person who is single.

These days, Single’s Day is more commonly known as the day for snagging up all the mega shopping deals. But it wasn’t until 2009 that Alibaba began offering jaw dropping discounts on luxury goods, electronics, jewellery and even home appliances! This induced a worldwide commotion for everyone when other major brands like Lazada, Zalora and ezbuy jumped on the bandwagon too. Lazada launched the 11.11 online revolution sale themed “Shop the Universe” last year which was a month-long shopping campaign.

When you remove the middlemen (distributors, retailers, etc) from the supply chain, and connect consumers directly with wholesalers/manufacturers, what you get is inherently cheaper prices for products that would have otherwise cost you about 70% more. Combine that with the convenience of online shopping and swift last-mile delivery services, it’s no wonder that retail spaces are now suffering.

The 11.11 sale originally served the Chinese market through the e-commerce platform Taobao, but international brands gradually hopped on board the bandwagon after seeing the amount of success it garnered. Last year alone saw almost 42,000 brands taking part in the frenzy, and collectively served 207 countries and regions.

There is even a Countdown Gala event to promote the Singles’ Day sale. Last year’s event featured appearances from superstars like David and Victoria Beckham, American band OneRepublic, and founder of Alibaba Group Jack Ma himself.

If you’re already familiar with this hyped-up event, then you should know how messy things can get when you don’t plan ahead – so mark your calendar for the 11 November, prepare your monstrous list of items, and watch the prices get slashed by 50% or more when the date arrives. Happy Shopping!

What to expect in Singapore?

If you have come across Taobao’s website, you would immediately realise that the WHOLE site is in Mandarin, which might be a problem for the diverse audience we have here; or if you are confused by their Taobao’s local terms. Fortunately, the gods of e-commerce have smiled in favour of us, and have delivered unto us the likes of Ezbuy or Peeka – agents of Taobao that serve to make the whole shopping experience easier for us by providing a suite of services such as warehouse/storage, shipping/handling and a much appreciated full English website.

11-11 Sales Guide_Taobao
Credit: Taobao

Be warned, though – there are companies out there who claim to be such agents and charge you a ridiculous sum for services like credit card surcharge, handling fee, or agent fees. It is best to do your due diligence before deciding on an agent to do your shopping with.

Breaking the Glass Ceiling

The best thing about this shopping frenzy is that it is not limited to Taobao alone. As we’ve mentioned earlier, local brands have noticed the Singles’ Day 11.11 bug spreading like a pandemic in Singapore and have latched on to it as well. Brands such as Lazada and Zalora have taken advantage of this date and the ideology behind it to advertise their own promotions as well, which by standards are pretty noteworthy.

What Lazada did during the 11.11 season in the previous years was to introduce its own “Lazada Online Revolution”, which saw a pre-event giveaway of vouchers and rebates which customers could use during the actual Singles’ Day sale. The real cookie was dropped on the date itself when Lazada introduced discounts of up to 90% on its items.

Among all these incredible deals, after we’ve stockpiled all the necessary and frivolous items in our cart, somehow we still get stuck at the checkout page when we finally glance at the shipping cost (although it’s funny how we would spend hundreds of dollars willingly, and hesitate at a $10 shipping fee). Let’s quell this conundrum – you won’t have to worry anymore as most vendors would offer FREE shipping during this bonanza period. Let’s hope this offer will be extended to this year’s 11.11 Sale as well.

Get Ready to Shop this Singles’ Day 11.11 Sale 2018

This largest online shopping festival that has taken the world by storm; by comparison, has generated more merchandise volume than the United States’s Black Friday and Cyber Monday combined. If this online shopping spree was taken offline, you’d probably have a long line of queue from Pasir Ris to Tuas (ok exaggeration much) just to get their hands on the best deals.

As this year’s Singles’ Day 11.11 Sale drawing nearer, do check back as we bring you the latest updates as soon as we can!



Written by Sydney Giang

When she’s not hunting down the best deals in Singapore, Sydney can be found savouring Eggs Benedict with a glass of cold Irish Cream Latte, writing cards in modern calligraphy and painting with watercolours. She loves the smell of rain and all-day breakfasts, and is dreaming of her next travel destination.

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