Image credit: wheniwasfour

Embrace the simple happiness of life with wheniwasfour’s quintessentially-Singaporean products

Local Brand Feature | 小时候 wheniwasfour

Hands up if your childhood was made up of Hiro Chocolate Cake, Bee Bee, Mamee, Kaka, and Haw Flakes! Do you also remember the carefree days of playing with five stones during recess? Or perhaps a fond memory of writing compositions in the all-too-familiar Chinese composition book (作文簿)that was likely to have the characters Xiao Ming (小明) and Xiao Li (小丽)with the ending that it was just a dream (原来是一场梦)? 😁

While those days remain a lovely memory of our growing up years, you can step right back into the good old days with wheniwasfour, a Singapore-based design studio and label that creates uniquely Singaporean products, knick-knacks and accessories. 

wheniwasfour promo code
Credit: wheniwasfour

This nostalgic brand is created by founder Tan Li Ling who wanted to express the “familiarity and innocence from our childhood” with quintessentially-Singaporean products that marries both functionality and personality. 

Bring in a dose of local culture to your everyday lifestyle with quirky products such as socks, cards, adorable earrings, pins, keychains and more – just about anything we can use in our daily life! You can even relive your mama shop shenanigans with this set of Mama Shop Earrings here that includes all your favourite snacks and knick-knacks from yesteryears. Best of all, you’ll be smiling more often with the ‘simple happiness’ that When I was Four aims to create more of. 

wheniwasfour latest
Credit: wheniwasfour

One of wheniwasfour’s most popular products includes the Kopi Dabao Bag – that comes in a super XL size or M size – for your daily essentials. Each bag even comes with detachable pink and green straps, and a dabao straw! 

If you are looking for a gift, these adorable totebags and pouches make useful gifts, especially this sturdy canvas Good Citizen Totebag. Pair your gifts from wheniwasfour’s range of heartwarming cards, like this really sweet “Kopi… You make my Teh (Day)” card here

wheniwasfour’s latest collection, Dream Chaser, makes a great reminder that all things are possible so let’s keep working hard to chase our dreams! Shop the Dream Chaser Collection here

小时候 wheniwasfour
Store location: Bras Basah Complex | #04-41, 231 Bain St Singapore 180231 
Shop online at wheniwasfour.com 

wheniwasfour Singapore Promotions

Get 10% off with no minimum purchase sitewide*

  • Promo Code: CARDABLE10
  • Limited time only
  • *Not applicable for bundle deals or discounted items
  • Only available for orders made on wheniwasfour.com


Free registered mail on local orders with a min. spend of S$49.90

  • Limited time only
  • Only available for orders made on wheniwasfour.com


Get a M-Sized Kopi Bag for just S$9.90 with a min. spend of S$50 online

  • Limited time only, while stocks last
  • Only available for orders made on wheniwasfour.com


 wheniwasfour is also available on Lazada! Follow them for updates or if you already have a shopping cart waiting for you, check them out together here


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