11.11 Singles’ Day Sale: What to Buy, Where to Shop and the Best Deals this 11.11 Sale 2021!

Get Ready for 2021’s Singles Day Sales!

Single's Day
Credit: Iryna Ogarkova via Unsplash

Editor’s Note: All content and information in this article are accurate as of published time.


Here comes Asia’s biggest shopping sale known as the 11.11 Single’s Day Sale! Taking place on the 11 November 2021, most shopping platforms have a teaser that leads up to the amazing savings and deals that take place on Single’s Day itself. 

Regardless of the name and whether you’re single or not, we all love a good deal! One way to shop smart is to make yourself a list of wants and needs. so that you have all items on your wishlist covered and to avoid any potential buyer’s remorse. Any day makes a good shopping day, but 11.11 Single’s Day Sale is a mega Singapore online sale that you definitely don’t want to miss in 2021. 

Stay with us as we reveal the best shopping, fashion, beauty, household essentials and more from some of well-loved shopping platforms in Singapore!

Take your pick, select your preferred brands to check out their 11/11 Sale 2021:


SHOPEE 11.11 BIG SALE 2021

11.11 Sale 2021 Shopee Singapore
Credit: Shopee Singapore

SHOP SHOPEE 11/11 SALE HERE! 

So much is happening at Shopee this 11.11! Begin the countdown to 11 November 2021 with daily themed sales and flash deals. Keep an eye out for the S$60 cashback vouchers released on THE day itself that are stackable on top of Shopee vouchers and Shopee coins for maximum savings! Look out for the products with the cashback tag. 

There’s also a S$6 off S$50 spend voucher on over 2,000 brands including Apple, Samsung, Dyson and more! These are also stackable with Shopee or Bank vouchers AND Shopee Coins for the best deal ever! >> GET STACK & SAVE VOUCHERS HERE 

Credit: Shopee

😆 Keep an eye out for the FLASH DEALS that usually start at 12am and 12pm daily – with the best discounts up to 20% off happening at 12am on 11 November 2021 itself. Don’t miss out on the crazy flash deals HERE!

Credit: Shopee

Shopee’s hot favourite – Brand Box Bonanza is also back this 11.11! WIth over 1,000 bestsellers on your favourite brands going at S$11, S$30 and more, don’t miss these that are at up to 90% off! From K-beauty to daily essentials and more, grab them fast – you’ll definitely use them! 

>> Before you get started, be sure to collect the daily 11.11 vouchers here

Shopee’s very popular Crazy Big Brand Discounts also remain this 11.11 with up to 55% off! Some of these popular brands on Shopee Mall includes Sennheiser, Jabra, adidas, Disney and more. 

GET MORE SHOPEE 11/11 DEALS HERE! 

Shopee 11.11 Credit Card Promotions 2021

UOB 11.11 Shopee Sale: S$10 off min. spend of S$80 on Shopee Mall | with UOB Lady’s Card

  • Valid till 31 December 2021, or while redemption last 
  • T&Cs apply

Claim UOB voucher here

UOB Wednesdays Special: S$5 off sitewide with a min. spend of S$60 | with UOB Cards

  • Valid till 29 December 2021
  • Applicable on Wednesdays only 
  • T&Cs apply

Claim UOB voucher here

DBS / POSB Thursdays Special: S$10 off sitewide with a min. spend of S$120 | with DBS / POSB Cards

  • Valid till 30 December 2021
  • Applicable on Thursdays only 
  • T&Cs apply

Claim DBS / POSB voucher here

More 11.11 Shopee Deals & Credit Card Promos here!

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LAZADA 11.11 SALE 2021

Lazada 11.11 Sale 2021
Credit: Lazada

SHOP LAZADA 11/11 SALE HERE! 

Lazada’s biggest sale of the year is here! Shop Lazada’s biggest annual sale and check out more than 11,000 exclusive deals for huge savings.

Lazada 11.11 vouchers stack & save
Credit: Lazada
  • 🎫 STACK & SAVE: No Lazada Sale is complete without vouchers! Save more with these bank and store vouchers.
    >> Get Store Vouchers here
    >> Get Bank Vouchers here
Top Rated
Credit: Lazada
  • ⚡️ LAZADA BONUS S$6 OFF EVERY S$60: Shop Lazada Bonus products to enjoy a bonus of S$6 off every S$60! Brands include California Baby, Neoflam, Sabon, Mayer, Philips, Cetaphil, Jabra, Seagate, Sony, TWG, Hush Puppies, Seiko and more. >> Don’t miss out on the deals here
         
  • 🥇 LAZMALL SUPER DEALS: Start adding these super popular brands to your cart now and be surprised with the special 11.11 prices when it is unveiled on 11 November 2021! Brands include Shu Uemura, Kinohimitsu, Popular Bookshop, Motherswork, Bacha Coffee, Starbucks, Foreo, Logitech, Dyson, Nespresso and many more here.  

ACTIVATE LAZADA 11/11 SALE NOW! 

Lazada 11.11 Credit Card Promotions 2021 

Lazada 11.11 Sale: S$5 off min. spend of S$99 | with Citibank, HSBC, Maybank, UOB, OCBC, DBS/POSB and Mastercard Cards 

  • Valid on 11 November 2021, or while redemption last 
  • T&Cs apply

Claim voucher here

Lazada 11.11 Sale: S$11 off S$220 | with Citibank, StanChart, UOB, OCBC, DBS/POSB Cards 

  • Valid on 11 November 2020, or while redemption last 
  • T&Cs apply

Claim voucher here

More 11.11 Lazada Deals & Credit Card Promos here!

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ZALORA 11.11 SALE 2021

Zalora 11.11
Credit: Zalora

SHOP ZALORA 11/11 SALE HERE! 

If you are looking to get some new work wear, sports wear, casual outfits, a new bag, accessories or even kids wear – do not miss Zalora’s 11.11 Sale for some really good discounts, especially on popular brands that you might like. 11.11 Sale is the biggest sale all year for Zalora with up to 80% off and they are generous with their discounts! So time to take a look and start checking off the items on your wishlist, AND earn cashback at the same time!

Here’s an overview of the 11.11 flash deals that are happening at Zalora: 

Credit: Zalora
  • BEAUTY BRANDS SALE: Here’s a great time to try out some of of the best beauty brands like SK-II, Estee Lauder, Lancome and more! 
    – For a limited time only, no min. spend required, on selected items
    – T&Cs apply
      
    SHOP ZALORA BEAUTY SALE HERE! 

Zalora x Cardable 11.11 Exclusive Code 

Zalora 11.11 Sale: [New user] 25% off with no min. spend on your first Zalora Purchase

  • Promo code: ZLR11CAR
  • Valid till 30 November 2021
  • T&Cs apply

Get started here

Zalora 11.11 Sale: [Existing user] 15% off with no min. spend 

  • Promo code: ZLRVAR11
  • Valid till 30 November 2021
  • T&Cs apply

Get started here

Zalora 11.11 Credit Card Promotions 2021: 
💳 Get the latest Zalora Credit Card Promotions here


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POMELO 11.11 FASHION SALE 2021

Pomelo 11.11. Sale 2021
Credit: Pomelo

SHOP POMELO 11/11 SALE HERE! 

Shop the latest trends at Pomelo, a modern fashion platform featuring style from their very own in-house brand as well as brands in Asia. From beautiful dresses to chic tops, the latest accessories and shoes, the most comfortable active wear and more, you can definitely find something you’ll like at Pomelo.

This 11.11 is the best time to make use of the up to 90% sale that starts from midnight on 11 November 2021! Better not wait too long, the piece that you’ve been eyeing might just go out of stock! Be quick and get your wishlist checked out… What’s more, enjoy free shipping with a min. spend of S$40! 

New to Pomelo? Wow, for a limited time only, you’ll get to enjoy 15% off your first Pomelo purchase with promo code: TRYPOMELOSG

Pomelo 11.11 Sale: Up to 90% off 

  • Starts midnight, 11 November 2021
  • No min. spend required
  • T&Cs apply

SHOP POMELO 11.11 SALE HERE! 

Pomelo 11.11 Sale: [New user] Up to 90% off + Extra 30% off a min. spend of S$80 / Extra 40% off a min. spend of S$130

  • Starts midnight, 11 November 2021
  • Extra 30% off a min. spend of S$80 with promo code: 11NEWSG1
  • Extra 40% off a min. spend of S$130 with promo code: 11NEWSG2
  • T&Cs apply

SHOP POMELO 11.11 SALE HERE! 

Pomelo 11.11 Credit Card Promotions 2021

[NEW USER] DBS/POSB x Pomelo 11.11 Sale: 20% off with a min. spend of S$40 | with DBS/POSB Cards

  • Promo code: DBSNEW21
  • Valid till 31 December 2021
  • T&Cs apply

SHOP POMELO HERE! 

DBS/POSB x Pomelo 11.11 Sale: 20% off with a min. spend of S$120 | with DBS/POSB Cards

  • Promo code: DBSPOMELO21
  • Valid till 31 December 2021
  • T&Cs apply

SHOP POMELO HERE! 

[NEW USER] CITI x Pomelo 11.11 Sale: 20% off with a min. spend of S$40 | with Citibank Cards

  • Promo code: WELCOMECITI
  • Valid till 31 December 2021
  • T&Cs apply

SHOP POMELO HERE! 

CITI x Pomelo 11.11 Sale: 15% off with a min. spend of S$80 | with Citibank Cards

  • Promo code: CITIYEAH
  • Valid till 31 December 2021
  • T&Cs apply

SHOP POMELO HERE! 

[NEW USER] UOB x Pomelo 11.11 Sale: 20% off with a min. spend of S$40 | with UOB Cards

  • Promo code: WELCOMEUOB
  • Valid till 31 December 2021
  • T&Cs apply

SHOP POMELO HERE! 

UOB x Pomelo 11.11 Sale: 15% off with a min. spend of S$80 | with Citibank Cards

  • Promo code: UOBYEAH
  • Valid till 31 December 2021
  • T&Cs apply

SHOP POMELO HERE! 

[NEW USER] OCBC x Pomelo 11.11 Sale: 20% off with a min. spend of S$40 | with OCBC Cards

  • Promo code: WELCOMEOCBC
  • Valid till 31 December 2021
  • T&Cs apply

SHOP POMELO HERE! 

OCBC x Pomelo 11.11 Sale: 15% off with a min. spend of S$80 | with Citibank Cards

  • Promo code: OCBCPOMELO
  • Valid till 31 December 2021
  • T&Cs apply

SHOP POMELO HERE! 


💳 Get more Pomelo Credit Card Promotions here

 

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WATSONS 11.11 SALE 2021

Watsons 11.11 Epic Sale | Up to 70% off
Credit: Watsons

SHOP WATSONS SALE HERE! 

Go big this Watsons Sale and get all your daily essentials, skincare necessities and vitamins sorted for 2021! Not only is there a sitewide sale, there are many other promotions like hot deals up to 70% off and more! 

Looking for festive gifts? Check out gift sets and more from brands like Anessa, Vichy, Eu Yan Sang, Brand’s, Cath Kidston and more at Watsons here!

Watsons | 11.11 Sale
Credit: Watsons 

Watsons 11.11 Epic Sale: Up to 70% off, Buy 1-get-1 Free & MORE! 

  • Valid till 14 November 2021
  • Other T&Cs apply

Shop Watsons 11.11 SALE now!

Watsons 11.11 Epic Sale: S$11 off min. order of S$111 / S$31 off with min. order of S$161 / S$51 off with orders $211 / S$71 with orders $261 

  • Valid till 14 November 2021
  • S$11 off min. order of S$111 with promo code: SSUPER
  • S$31 off with min. order of S$161 with promo code: SSAVE
  • S$51 off with orders $211 with promo code: SSALE
  • S$71 with orders $261 with promo code: SSET
  • Other T&Cs apply

Shop Watsons 11.11 SALE now!

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DECATHLON 11.11 SALE 2021

Decathlon 11.11 Sale 2021
Credit: Decathlon

Shop Decathlon 11.11 Sale now!

It’s time to get active! With the 11.11 Sale at Decathlon on their already affordable prices on activewear, sports equipment and all things sporty – there’s no excuse not to get started. Kickstart 2021 and stick to your working out new year’s resolution – here’s your first stop at Decathlon here! Home delivery is free for orders above S$60 or you can opt for self-pickup from Decathlon stores (More details here).

Decathlon 11.11 Sale: 11% off bundle deals

  • Valid till 12 November 2021, or while stocks last
  • T&Cs apply

Get started now!

Decathlon 11.11 Sale: Up to 70% off

  • Limited time only, while stocks last
  • T&Cs apply

Get started now!

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AMAZON.SG 11.11 SALE 2021

Amazon
Credit: Amazon

With the year-end festive season right around the corner, as social celebrations get muted this year due to Covid-19, snuggle in and spend some time with a good book, puzzle or board game! Or if you are looking for Christmas gifts and not sure what to get? Amazon.sg is a great place to get started this 11/11. Check out the Holiday Gift Guide here!

Guess what? If you are new to Amazon, enjoy FREE delivery off your first order!


✨ Not an Amazon Prime Now member yet? Don’t miss out, sign up for a 30-day free trial here now! After your free trial, Amazon Prime is just S$2.99/month and you can choose to cancel anytime.👉🏻 Sign up here.


Amazon.sg 11.11 Sale: 11.11 Deals + Black Friday Preview Sale! Up to 40% off and more! 

  • Limited time only, while stocks last
  • Brands include Kindle, Ninja Kitchen, Philips, Marvel and more! 
  • T&Cs apply

CHECK OUT AMAZON.SG DEALS NOW!

Amazon.sg 11.11 Sale: Up to 30% off FLASH DEALS

  • Limited time only, while stocks last
  • T&Cs apply

CHECK OUT AMAZON.SG DEALS NOW!

Amazon.sg 11.11 Sale: Up to 50% off on selected products (with vouchers)

  • Limited time only, while stocks last
  • T&Cs apply

COLLECT AMAZON.SG VOUCHERS HERE!

Amazon.sg 11.11 Sale: Shop items under S$15

  • Limited time only, while stocks last
  • Brands include NERF, Disney and more
  • T&Cs apply

SHOP ITEMS UNDER S$15 HERE!

Amazon.sg Bank Promotions 11.11 2021

Credit: Amazon

Amazon.sg x DBS/POSB: Get S$10 Amazon.sg Gift Card with a min. spend of S$150 | with DBS/POSB Cards

Amazon.sg x StanChart: Get S$10 Amazon.sg Gift Card with a min. spend of S$100 | with StanChart Cards

Amazon.sg x OCBC: Get S$10 Amazon.sg Gift Card with a min. spend of S$100 | with OCBC Cards

  • Valid on 11 November 2021 only! 
  • T&Cs apply

SHOP NOW!

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KKDAY 11.11 SALE 2021

kkday singles day 11.11 sale 2021
Credit: kkday

Get 11% off kkday here!

While overseas travel might be within reach soon… until then, take this chance to explore Singapore a little more! This 11.11, enjoy 11% off sitewide on kkday – whether you are yearning for a hotel staycation, an adventure at our local attractions or somewhere to bring your kids out for some fun, take a look on kkday and you’ll surely find something you’ll enjoy! 

kkday 11.11 Sale: 11% off sitewide

  • Promo Code: KK11OFF
  • Valid till 11 November 2021
  • 11% discount is capped at $11 maximum.
  • Exclusion applies to Cruises, Otah & Friends Staycation, Otah & Friends Bus Tour, Sotong Game Staycation & Sotong Game Challenge Tickets.
  • T&Cs apply

Check out kkday 11.11 Sale here!

💳 Get more kkday Promotions here


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KLOOK 11.11 SALE 2021

Klook 11.11
Credit: Klook

Make the best out of these days on our little red dot and rediscover beautiful Singapore! Where to go, what to eat? Especially with the school holidays coming right up if you have kids – Klook has a plan for you! Build your very own Singapoliday from family friendly activities to staycations and yacht experiences and more with Klook in their 11.11 Sale where you can unlock grand savings on from having the perfect holiday right here at home.

Klook 11.11 Sale: 1-for-1, up to 70% off activities and more!

  • Valid till 21 November 2021
  • T&Cs apply

Check out Klook 11.11 Sale now!

Klook 11.11 Sale: S$11 off a min. spend of S$70 on Klook activities | with UOB Cards

  • Promo code: UOBPLAYWITHKLOOK
  • Valid till 30 November 2021, or while redemptions last
  • Valid for first 580 checkouts only
  • T&Cs apply

Use Klook x UOB Coupon here!

Klook 11.11 Sale: 11% off min. spend of S$300 (capped at S$60) | with UOB Cards

  • From now till 7 November 2021, use promo code: UOBLEVELUP11
  • From 11 to 14 November 2021, use promo code: UOB11LEVELUP
  • Limited quantity available
  • T&Cs apply

Use Klook x UOB Coupon here!

Klook 11.11 Sale: Enjoy additional discounts with your SingapoRediscovers Vouchers | with UOB Cards

  • Promo codes:
    – UOB150SRV5
    for S$10/S$50 off minimum S$150
    – UOB400SRV5 for S$400 on SRV-eligible stays
    – UOB60SRV5 for S$10 off minimum S$60 on SRV-eligible attractions
  • Limited redemptions. T&Cs apply. 

Get started here!

😊 Get more Klook 11.11 Deals here

💳 Get more Klook Credit Card & Bank Discounts here

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iHERB SINGLE’S DAY 2021 

Shop iHerb Sale now!

At iHerb, a one-stop platform for supplements, vitamins, beauty, organic products and more, you can even get some baking essentials like organic cacao nibs and flour! If you are a mommy, you’ll be happy to know that organic baby snacks like Happy Baby Organic Puffs and Teethers as well as Yoghurt Drops are also available at a deal price over at iHerb! 

What’s more, you’ll get to enjoy FREE shipping to Singapore with a minimum purchase of S$53.95. 

iHerb 11.11 Sale: 22% off Sitewide! 

  • Promo code: SINGLES2021
  • Only valid on 11 November 2021
  • One-time use only. Exclusions apply
  • Not applicable with other offers
  • T&Cs apply

Activate iHerb Sale now!

iHerb 11.11 Sale: [One – One = Free!] Enjoy trial products for as low as S$1 – get your money back with a product review

  • Limited time only 
  • T&Cs apply

Get “One – One = Free!”  now!

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foodpanda 11.11 SALE 2021 

foodpanda 11.11
Credit: foodpanda

Shop foodpanda 11.11 Sale now!

Whew… all the shopping certainly makes one hungry! Here’s foodpanda to the rescue with food orders discounts, foodpanda shops and pandamart deals this 11.11!

foodpanda 11.11 Sale: 1-for-1 on selected brands – McDonald’s, KFC, Pizza Hut, LiHo TEA, Jollibean, The Soup Spoon Union, Flash Coffee, Kimly Zi Char and more!

  • Valid till 11 November 2021 
  • T&Cs apply

Get some yummies now!

foodpanda 11.11 Sale: 25% off on Hawker Order with a min. order of S$20

  • Valid from 8 to 21 November 2021 
  • Applicable to selected hawkers
  • T&Cs apply

Order now!

foodpanda 11.11 Sale: 20% off Wok Hey Truffle Series

  • Valid from 10 to 21 November 2021 
  • No min. order
  • T&Cs apply

Order now!

foodpanda 11.11 Sale: 20% off full menu from Faasos, Jackson’s Fried Chicken, Pasteria, Jjang Chikin, Honest Bowl, Itacate, Nonnina’s Pizzeria, The Biryani Life, Earth Tribe with a min. spend of S$20

  • Valid from 10 to 21 November 2021 
  • Discount capped at S$6
  • T&Cs apply

Order now!

foodpanda 11.11 Sale: [foodpanda shops] Up to 40% off selected shops 

  • Valid from 9 to 19 November 2021 
  • Participating brands: Bee Cheng Hiang, The Cocoa Trees, HoneyWorld, The Beauty Story, Four Seasons Durian, Famous Amos and many more
  • Min. order applies 
  • T&Cs apply

Activate foodpanda shops 11.11 Sale now!

foodpanda 11.11 Sale: [pandamart] 11% off on pandamart orders on weekdays with a min. order of S$25

  • Promo code: MART11SALE
  • Valid till 30 November 2021 
  • Discount capped at S$5
  • T&Cs apply

Start shopping now!

foodpanda 11.11 Sale: [pandamart] All Ben & Jerry Single Pints at S$11.11! 

  • Valid from 11 to 14 November 2021 
  • T&Cs apply

Shop foodpanda now!

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AGODA 11.11 MEGA SALE 2021 

Credit: Agoda

Check out Agoda 11.11 Sale here!

Agoda is back with an irresistible 11.11 Sale! Take a break and refresh your mind before the New Year. Check out selected hotel deals in Agoda’s 11.11 Mega Sale for your local staycation – SG Clean Hotels included on the list of Hotel deals! If you have an UOB Card, check out and make payment with it to enjoy an extra 20% off! 

Agoda 11.11 Promo: Extra 10% off current deals 

  • Valid till 11 November 2021 
  • T&Cs apply

Book now!

Agoda 11.11 Promo: Extra 10% off current deals + Extra 20% off when payment is made with UOB Cards

  • Valid till 11 November 2021 
  • T&Cs apply

Book now!

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Looking for even more 11.11 Single’s Day shopping deals? Aha! We’ve already got them covered for you over here at Cardable! Happy Shopping! <3


Reasons to be Excited about 11.11 Single’s Day 2021

🏃🏻‍♀️ No Need to Break a Sweat

Can you phantom the thought of sitting home and waiting for your delivery? I love unboxing my parcels so much because I often forget what I buy and it becomes a surprise to me – like opening a present from Santa Claus. With all the prices slashed, it will be difficult for you to resist adding items to your cart on 11.11 sale any way! If you are planning to secure big and heavy items like home appliances and household goods, delivery is certainly value-for-money. Without the need to lug it home from IKEA or FairPrice anymore, doorstep delivery is definitely the best thing that happened. Think about all the time and energy that can be better spent catching up on Netflix.

👍🏻 Get Only The Best Deals

This is something that every kiasu Singaporean should do. If you don’t, you’re missing out big time! Shopping online definitely gives you better steals since you can compare prices all over the internet. Especially for gadgets and home appliances, you can find them easily on Lazada and Shopee, or even AliExpress for even cheaper prices. Compare prices and product specifications to get more bang for your buck. On top of 11.11 promotions, there are also plenty of credit card deals and coupon codes you can use for participating online stores including Zalora, Sephora and Amazon.sg that can be found on our site. Best way to save money!

🙅🏻 No Hard-Selling

Do you recall purchasing the S$150 coffee machine with 99 different functions that you don’t remember? If so, you must be a victim of persuasive salespeople. Cognitive dissonance is surely a real thing and it’s no fun. That’s why I prefer to home at the comfort of my home – no judgmental eyes, no hard-selling sales people hovering around me. Just me and my cart filled with 101 items in preparation for 11.11 Single’s Day.

📝 Make Informed Choices

Reviews by other users can be found on major brands including Sephora, Lazada and Qoo10 that allows you to make informed choices. Some shopping sites even have photos that can be posted on the reviews that can help you visualise the product easily. Honest reviews from past users can also help you to decide whether or not the product suits you or is to your liking. You can also judge the seller’s credibility by reading reviews. This can help you determine whether or not your transaction will likely be a pleasant one. Avoid bad sellers and inferior products at all cost!

🕵🏽 Hide No More

We know that some things are better done in privacy. If you have something you want to purchase in-stores discreetly, chances are that nosy onlookers will be judging your choice of lingerie while the male cashier might look a little fidgety. Get out of those awkward situations, now! *cringe*

Even if you don’t shy away from judgmental onlookers, online shopping also allows you to place an order for gifts without the risk of the gift-receiver finding out. Many online retailers also offer delivery to someone else’s address upon request. What better way to surprise someone than a gift to their doorstep?

Gearing Up for 11.11 Sale

Now that we have listed so many reasons to shopping on 11.11, here are some tips on how to prepare for, gear up and secure the best deals for 11.11 sale!

🥇 Early Bird Gets The Worm

It’s time to put on your kiasu. Start browsing the online retail websites and add the items to your cart! Compare prices, product specifications, product reviews and seller feedback to ensure that you know what you are getting. Add all the temptations that you have been eyeing into the cart, especially that latest PlayStation console and the gaming chair for your optimal gaming performance.

👩🏽‍💻 Eye The Big Ticket Items

Just so you know, the 11.11 sale only happens once a year. Prices are slashed, and it’s even better than the Black Friday sales! Avoid spending your money on big ticket items before 11.11, as prices are guaranteed to be massively discounted on Single’s Day. Instead, save up and wait till 11.11 to get the expensive items on a huge discount.

⌛️ Keep Your Eyes Peeled

We update our website for the ongoing credit card promotions and promo codes that you can use in online retail sites. Be sure to maximise your savings by checking our site frequently for more discounts before checking out as you might be able to find a good deal!

Stay tuned! More promotions to come for Single’s Day 11.11 2021! 


About Singles’ Day 11.11 Sale 

Ever wondered why the 11.11 sale is also known as Single’s Day? Apparently, it was founded by China’s university students in 1993 who wanted to prove a point about the social pressures to be in a relationship. 11 November was then chosen as the Single’s Day (or anti-Valentines’ Day) as the digit 1 was used to symbolise a person who is single.

These days, Single’s Day is more commonly known as the day for snagging up all the mega shopping deals. But it wasn’t until 2009 that Alibaba began offering jaw dropping discounts on luxury goods, electronics, jewellery and even home appliances! This induced a worldwide commotion for everyone when other major brands like Lazada, Zalora and ezbuy jumped on the bandwagon too. Lazada launched the 11.11 online revolution sale themed “Shop the Universe” last year which was a month-long shopping campaign.

When you remove the middlemen (distributors, retailers, etc) from the supply chain, and connect consumers directly with wholesalers/manufacturers, what you get is inherently cheaper prices for products that would have otherwise cost you about 70% more. Combine that with the convenience of online shopping and swift last-mile delivery services, it’s no wonder that retail spaces are now suffering.

The 11.11 sale originally served the Chinese market through the e-commerce platform Taobao, but international brands gradually hopped on board the bandwagon after seeing the amount of success it garnered. Last year alone saw almost 42,000 brands taking part in the frenzy, and collectively served 207 countries and regions.

There is even a Countdown Gala event to promote the Singles’ Day sale. Last year’s event featured appearances from superstars like David and Victoria Beckham, American band OneRepublic, and founder of Alibaba Group Jack Ma himself.

If you’re already familiar with this hyped-up event, then you should know how messy things can get when you don’t plan ahead – so mark your calendar for the 11 November, prepare your monstrous list of items, and watch the prices get slashed by 50% or more when the date arrives. Happy Shopping!

What to expect in Singapore?

If you have come across Taobao’s website, you would immediately realise that the WHOLE site is in Mandarin, which might be a problem for the diverse audience we have here; or if you are confused by their Taobao’s local terms. Fortunately, the gods of e-commerce have smiled in favour of us, and have delivered unto us the likes of Ezbuy or Peeka – agents of Taobao that serve to make the whole shopping experience easier for us by providing a suite of services such as warehouse/storage, shipping/handling and a much appreciated full English website.

11-11 Sales Guide_Taobao
Credit: Taobao

Be warned, though – there are companies out there who claim to be such agents and charge you a ridiculous sum for services like credit card surcharge, handling fee, or agent fees. It is best to do your due diligence before deciding on an agent to do your shopping with.

You can also access the world of Taobao goodies from Lazada here

Breaking the Glass Ceiling

The best thing about this shopping frenzy is that it is not limited to Taobao alone. As we’ve mentioned earlier, local brands have noticed the Singles’ Day 11.11 bug spreading like a pandemic in Singapore and have latched on to it as well. Brands such as Lazada and Zalora have taken advantage of this date and the ideology behind it to advertise their own promotions as well, which by standards are pretty noteworthy.

What Lazada did during the 11.11 season in the previous years was to introduce its own “Lazada Online Revolution”, which saw a pre-event giveaway of vouchers and rebates which customers could use during the actual Singles’ Day sale. The real cookie was dropped on the date itself when Lazada introduced discounts of up to 90% on its items.

Among all these incredible deals, after we’ve stockpiled all the necessary and frivolous items in our cart, somehow we still get stuck at the checkout page when we finally glance at the shipping cost (although it’s funny how we would spend hundreds of dollars willingly, and hesitate at a $10 shipping fee). Let’s quell this conundrum – you won’t have to worry anymore as most vendors would offer FREE shipping during this bonanza period. Let’s hope this offer will be extended to this year’s 11.11 Sale as well.

Get Ready to Shop this Singles’ Day 11.11 Sale 2021

This largest online shopping festival that has taken the world by storm; by comparison, has generated more merchandise volume than the United States Black Friday and Cyber Monday combined. If this online shopping spree was taken offline, you’d probably have a long line of queue from Pasir Ris to Tuas (ok exaggeration much) just to get their hands on the best deals.

As this year’s Singles’ Day 11.11 Sale drawing nearer, do check back as we bring you the latest updates as soon as we can!


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